SELF-PROMOTION

Lisa Branding and Book Design

I devised my own personal brand identity based around the premise that I make cool stuff with pencils!

Using a predominately organic colour palette to compliment a typographic logo, the Lisa brand is intended to be fresh and versatile. It is my hope that this identity visually communicates the message that, as a graphic artist, even though my work sometimes takes on a digital guise, conceptually and creatively my process revolves around the humble pencil & paper. Drawing and sketching out my ideas is, and will continue to be, an imperative aspect of my creative process.

 

The book, Graphic Design Education, Applying Basic Theory & Process to Design Practice is intended to lead design students through a practical based course by underpinning the necessary theoretical understanding that successful graphic design demands. Graphic design is an ever evolving discipline and this book aims to give students the tools to follow a design process with fluidity rather than rigidity. Each chapter covers fundamental basics of design principles and the content flows along with given assessments, guiding students through practical activities which not only aid the design process but also assist in the successful completion of projects and presentations.

Awards

Quad Award: Winner 

Self Promotion Posters. Branding & Self Promotion Category.

November 2014

Publications

  1. Graphic Design Education: Applying Basic Theory & Process to Design Practice 3rd Edition, Winstanley, L. 2017 Box Hill College Kuwait

  2. Graphic Design Education: Applying Basic Theory & Process to Design Practice 2nd Edition, Winstanley, L. 2015 Box Hill College Kuwait

  3. Graphic Design Education: Applying Basic Theory & Process to Design Practice 1st Edition, Winstanley L 2013 Box Hill College Kuwait 

Exhibitions:

  1. Quad Award Winners Gallery, Self-Promotion Posters. Branding & Self Promotion Category. online exhibit. November 2014

Social Impact:

​The Lisa brand identity leverages the pencil as a tool for creativity and was subsequently featured on the famous design blog https://www.logodesignlove.com/lisa-winstanley

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© 2020 by LISA WINSTANLEY

DESIGN EDUCATOR