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The www.iliekit.com website was conceived to allow users to confess their lies in an anonymous, online environment. Offering users the ability to confess their lies and also pass judgment, by commenting on the lies of others. An illustration inspired by the confessions was created on a regular basis and then displayed on the site and through iliekit's various social media channels.
The visual direction is based around the idea of a first aid kit with the letter ‘t’ doubling as a cross, symbolizing aid and the corner fold representing a sticking plaster being peeled away, thus giving the overall impression of offering assistance.
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